August 18, 2022

Direct Marketing that Gets Results

News and Commentary,Data,Appending,Email,Resources

What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…

August 17, 2022

Inflation Reduction Act: Solar Professionals, Start Your Dialing…

News and Commentary,Data,Appending

Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…

May 27, 2022

Mortgage Lenders, Interest Rates, and Data Management

News and Commentary,Data,Business

From being underwater, shooting up faster than we can see it go, to being many kilometers above water: that's the best metaphor to describe the dramatic changes in the housing industry and mortgage rates over the last several months. COVID had…

March 10, 2020

Big Data Can Track Students. Can It Improve Education?

News and Commentary,Data

From the EdSurge news page, we learn that colleges and universities are discovering the benefits of big data. It’s no secret that colleges and universities have to do a lot more with less these days—or face closure. Whether because of high…

June 30, 2019

Machine Learning Roundup

Data

Machine learning is that branch of Artificial Intelligence (AI) devoted to “teaching” computers to perform tasks without explicit instructions, relying on inferences gained from the absorption and processing of patterns. There’s been pretty amazing…

June 2, 2019

Doing Health Care Automation the Right Way

Data,Business

Health technology is an ancient concept. There were prosthetics in ancient Egypt a thousand years before the birth of Jesus, stethoscopes and x-rays emerged in the 19th century, and in the mid-19th century, transistors were developed to aid in…

June 1, 2019

AI and the Danger of Fake Data

Data,Business

Sapa Profiles, an Oregon-based metals manufacturer, supplied fake data along with its materials to NASA, causing rockets to burst into flames and costing hundreds the agency of millions of dollars. A report alleging fake votes in the recent Indian…

April 28, 2019

Companies Big and Small Grapple with Data AI Ethics

Data

Five years ago, in The Data Revolution, Rob Kitchin defined “Big Data Ethics” as the construction of systems of right and wrong in relation to the use of (in particular) personal data. The magnitude of data use, and its effect on things like…

April 26, 2019

Four Ways Big Data Can Teach Us About People

Data

Well, we spent almost two billion dollars on political digital ads last year around the world, and that’s a low number compared to what we’ll spend next year. We don’t need to walk through the dozens of articles published every month on the…

March 29, 2019

Reputation & Read Rate Roundup

Data,Appending,Email

In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender…