What is Data Enrichment and Why Do Marketers Need It?

Data enrichment is a process that starts with the information you have and adds additional perspective such as:

  • Demographics
  • Scoring based on reachability
  • Wealth Score
  • Likelihood to donate to nonprofits
  • Psychometrics, like our Green Score

A customer or prospect record should be much more than contact data. Whether you are using an existing list, or building a new one, Accurate Append can help provide a complete picture of your audience.

Most Requested Data Points

Turning 65 Wealth Score Green Score & much more!

Get Your Customized List from Our Direct Marketing Database

Every marketer has ideas about their perfect outreach list. When you work with Accurate Append, you can use Data Enrichment to improve your existing lists, or you can start with ours, using thousands of selection criteria as a base for that dream audience.

No need to settle for basic contact information — our data can help you send promotions based on birthdate; find consumers based on interest, profession, or job total; and much more.

Data Enrichment Saves Time and Makes You Money

Accurate Append’s solutions are backed by decades of technology leadership and the best partnerships in the sector. We work with regulated industries, voter files, fundraising data and more — all in a secure environment with round-the-clock processing. We understand that every growing organization has different challenges that’s why all of our processes are customizable to your needs. Give us a call and get started today.

Call us at 888-979-9813 for a free consultation

Frequently Asked Questions About Data Enrichment

You’ll benefit from the best possible data sources — including our proprietary data solutions plus the very best third-party data — for your marketing campaigns. That means you’re not relying on some dusty data warehouse, but are benefiting from the best quality and the most matches for your marketing needs.

The enrichment process starts with the data you have, or with our custom list-building service and add additional information that will help improve your audience, drawing from thousands of criteria in our premium Data Enrichment process. You can start the process with an idea about who you want to reach, or with your list of names and email addresses, phones, or postal addresses.

Data Enrichment solutions provide marketing teams, sales teams, and call centers with additional connection points for your leads and prospects, helping close more sales and grow your business. Enrichment tools give your teams the ability to create an exceptional customer experience for everyone in your database.

U.S. direct marketing data, with thousands of customizations to create your dream list today.

Date Enrichment helps marketers take advantage of a 360-degree view of a prospect.

When is a contact most likely to use their mobile phone? That’s our A.D.S. Phones product. Build your custom list based on language, household income, business ownership and hundreds of additional interest and occupational criteria.

Lead generation companies use our data to build lookalike audiences and reach ideal prospects in new geographies.

Data Enrichment is about filling the gaps between the lists you have and the lists you WANT.

Proven Data Enrichment Solutions and Responsive Service, Because You Need Results

Landline and Mobile
Phone Append

New Authoritative Data Source phones score and enhance your list with prioritized, verified numbers. We help you get more out of your calling campaigns.

Email
Append

With a database of 900 million emails and a triple-scrub process, we can refresh and enhance your lists for remarkable results.

Email
Verification

Real-time validation means better inboxing and fewer bounces for your email campaigns.

Demographic
Append

We provide several core demographic append products that will help you better understand your audience and target your campaigns.

Lead
Validation

Prioritize real leads and respond instantly with our real-time lead validation services. Validate, verify, and enhance your leads.

Address
Append

Update moves and mailing address with as little as a name, street address, city, and state. Add phone, email, and demographic information for your top audiences.

NationBuilder
App

Join hundreds of campaigns that use Accurate Append to validate, verify, and enhance voter and donor records right inside their nations. Get better results right away.

Developer API &
Real-Time Sync

Integrating customer data integrity into your business processes doesn’t have to cost hundreds of thousands of dollars. Benefit from our leading data partnerships and technology leadership today.

Expert Data Logistics for Your Success

We help growing businesses make the most of their time and resources by integrating the best data from the best sources using the best in today’s technology. Our premium processing and matching algorithms provide speed, accuracy, and security to every job. It’s quality, quantified.

Your One-Stop Shop for the Best Data

Real-time processing and tens of millions of updates each month give you the edge in your sales and marketing campaigns. We’ve developed proven partnerships to give you complete and timely results every time you run a file with us.

Self-Service, Secure Batch, API, and Custom Products

We can work with any file — including millions of records — and any format to provide the best results. Simply put, if you can send or upload your records, we can append them.

Get an Estimate
Today

Our expert data consultants can evaluate your needs to provide the best solutions, and even provide a free match report test to determine how much we can improve your contact files.