What is Database Marketing and How Does it Help Entrepreneurial SMEs?

Database marketing is a system for managing a collection of customer and prospect records. Direct marketers use databases to create and refine audiences for cold-calling campaigns, email newsletters, direct mail campaigns, and a wide range of sales and marketing tasks.

At Accurate Append, we provide a large U.S. direct marketing database, as well as industry-leading data enrichment services, including email append and phone append.

Our database marketing enhancement products are popular with:

  • Real estate data providers
  • Healthcare providers and survey companies
  • Research and marketing agencies

We’re different because we partner with the industry’s most trusted vendors to provide a one-stop-shop for entrepreneurial SMEs to improve their lead data and win more deals.

Most-Requested Database Marketing Enhancements

Turning 65 Wealth Score Green Score & much more!

Expand Your Targeted Marketing Universe with Our Direct Marketing Database

Accurate Append’s data enhancement services build on your list, and we also offer customers the opportunity to match your direct marketing needs with thousands of selection criteria to expand your list from our audience database.

Start with demographic and geographic criteria and layer on enhancements including best phone number and email. We combine the best available data to give you the audience matches to grow your lead list today

Improve Your Direct Marketing Database and Close More


It’s no dirty secret: most organizations have incomplete data on even their best leads and customers. We provide consumer marketing data for growth-oriented SMEs, bringing together decades of technology experience and the best partnerships in the industry to meet your contact and lead generation needs. Our Proven Process starts with a discovery call.

Call us at 888-979-9813 for a free consultation

Frequently Asked Questions About Database Marketing

Database Marketing Services takes a data-driven approach to the direct marketing process, using information about individual customers and potential customers to improve the sales process and boost acquisition. B2C marketers use database marketing services to reach the ideal customer profile with audience segmentation and to improve contact phone coverage for Sales based on information such as customer name and email.

Our Proven Process is designed with the needs of the experienced database marketer in mind. We’ll review a sample of your consumer data and estimate how many phone numbers, email addresses, and additional enhancements we can provide. We don’t rely on some crusty old data warehouse, we use real-time connections to find the best information for your database marketing campaigns.

Our data experts start with a phone call to review your goals. We create a custom package of data enhancement products specifically designed to help you grow faster. Read about Accurate Append’s Proven Process and our expert team on our About page.

Growing SMEs live on high-quality data. We built our business to help bring the best data enhancement solutions to SMEs and to give you a competitive edge. We source the most complete, most timely contact data through real-time connections to provide you with the best numbers, emails, and addresses for your sales and marketing campaigns.

A database marketing strategy may seek to improve customer loyalty based on customer insights and profiling. Such a strategy may help direct mail marketers and other marketing specialists with customer acquisition based on a well-hone customer and prospect database. Marketers are able to improve the sales process through deeper customer insights and data hygiene processes including email address validation and verification.

A popular example of database marketing is offering consumers a special offer based on their birth date, or sharing relevant information to seniors when they turn 55 or 65 years old. B2C marketers use database marketing services to improve their efforts to reach a target marketing with relevant offers and services.

A wide range of industries use database marketing services, including data-driven real estate agents and lenders, lead generation services and agencies, tax resolution service providers, marketing consultants, marketing software and lead verification services, healthcare staffing agencies, political consultants, higher education marketers and database administrators, and insurance providers.

As a B2B provider to B2C businesses, Accurate Append provides the essential high quality data your need for successful customer database marketing, including the best phone numbers, email addresses, and location and demographic data for customer profiling.

Pricing starts with your business case and a free assessment of a sample from your customer database. We will tell you how much data is incomplete, and what new customer insights we can provide for your direct marketing efforts. Most businesses see an increase of 20% or more in the essential contact information your sales and marketing teams need to increase sales and boost profits and customer loyalty.

Personalize Your Database Marketing Lists with Thousands of Unique Data Points

Database marketers, data researchers, survey companies, and hundreds of growing SMEs put their trust in Accurate Append to provide the best available consumer contact data for their campaigns.

We work with experienced data marketers to save you time and help you close more deals, raise more money, and win more elections. Start with your list, or work with our data experts to create audiences using our U.S. consumer database.

Proven Database Marketing Solutions and Real-Time Service

Landline and Mobile
Phone Append

New Authoritative Data Source phones score and enhance your list with prioritized, verified numbers. We help you get more out of your calling campaigns.


With a database of 900 million emails and a triple-scrub process, we can refresh and enhance your lists for remarkable results.


Real-time validation means better inboxing and fewer bounces for your email campaigns.


We provide several core demographic append products that will help you better understand your audience and target your campaigns.


Prioritize real leads and respond instantly with our real-time lead validation services. Validate, verify, and enhance your leads.


Update moves and mailing address with as little as a name, street address, city, and state. Add phone, email, and demographic information for your top audiences.


Join hundreds of campaigns that use Accurate Append to validate, verify, and enhance voter and donor records right inside their nations. Get better results right away.

Developer API &
Real-Time Sync

Integrating customer data integrity into your business processes doesn’t have to cost hundreds of thousands of dollars. Benefit from our leading data partnerships and technology leadership today.

Database Marketing Solutions for Your Success

We help growing businesses make the most of their time and resources by integrating the best data from the best sources using the best in today’s technology. Our premium processing and matching algorithms provide speed, accuracy, and security to every job. It’s quality, quantified.

Your One-Stop Shop for the Best Data Enhancements

Real-time processing and tens of millions of updates each month give you the edge in your sales and marketing campaigns. We’ve developed proven partnerships to give you complete and timely results every time you run a file with us.

Self-Service, Secure Batch, API, and Custom Products

We can work with any file — including millions of records — and any format to provide the best results. Simply put, if you can send or upload your records, we can append them.

Get an Estimate

Our expert data consultants can evaluate your needs to provide the best solutions, and even provide a free match report test to determine how much we can improve your contact files.