March 29, 2019

Reputation & Read Rate Roundup

Data,Appending,Email

In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender…

March 1, 2019

Musings on Nonprofits, Advocacy Campaigns, and Big Data

Data

I’m a big fan of how entrepreneurs can use and manage data, but nonprofits have to use and manage data too. Most people know (or would not be surprised to learn) that data append services help nonprofits data-cleanse at the end of the year. This is…

February 27, 2019

Don’t Get Berned by Text Scamming

Data

Last week, lots of folks noticed an unusually heavy rainstorm of texts from sources claiming to be associated with the Bernie Sanders for President campaign–although the campaign had only just begun. One responses was from Anne Laurie, a Daily Kos…

January 31, 2019

Looking into 2019, AI and Data Revisited

Data,Business,Appending

At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing…

January 27, 2019

The Problem of Unregistered Voters and the Promise of Consumer Data

Data,Appending

Based on the partisan rancor over whether the federal government should create an Election Day holiday, it’s doubtful we will see universal or automatic voter registration soon. Still, it’s heartening to see that voter registration and voter…

December 31, 2018

Demand for Data Management – the Logistics and the Ethics

Data,Business,Appending

We know that in 2019, demand for data management work will outstrip supply. We’ve seen those numbers. Dataversity’s analysis of this 2019 trend attributes this to the exponential growth in the need for business data, pushing firms to constantly look…

August 6, 2014

Data Drives the World

Data,Resources

“Data really powers everything that we do.” – Jeff Weiner, LinkedIn As the CEO for the hugely successful social networking service LinkedIn, Jeff Weiner knows how powerful data can be. Quantcast, a technology company specializing in real-time…

July 18, 2014

Detoxing Your Data

Data,Appending,Resources

“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your   System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in…

May 26, 2014

What’s In a Name? Everything

Data,Resources

“What’s in a name? That which we call a rose by any other name would smell as sweet.” ― William Shakespeare, Romeo and Juliet   What’s in a name? Everything, actually. Whether you’re an established business with a healthy customer database or a…