3 Common Logo Mistakes that May Be Costing Your Business Sales
Your logo is one of the most important aspects of your business. It is the first thing potential customers see and it can make or break a sale. That's why it's essential to make sure your logo represents your brand well. Here are three common logo…
Avoid These Common Social Media Marketing Mistakes
Social media is a helpful tool for marketing and can be a great way to connect with customers and promote your business for free. By now we know, not all attention online is good attention especially when you’re trying to promote your products in a…
How to Create a Shoppable Holiday Gift Guide on Instagram
If you use Instagram to advertise your products then you know that the holiday season is a crucial time for sales through the app. You may use shop capabilities already but Instagram’s guides are an underutilized feature many businesses don’t take…
Five Tips for Growing Your Network on Linkedin
Do you want to expand your business network? LinkedIn is a great place to start. Linkedin is the professional networking site where you can connect with others in your industry. If you start with zero connections, it is easy to get lost and go…
Three Quick Tips for Success with Your Instagram Strategy
If you’ve been on this popular app since it was introduced more than a decade ago, you’ve watched it rapidly change over the years. The most recent shifts since becoming a Meta platform are also perhaps the most challenging for social media…
On Facebook, Everything is New Again
The rules have changed for effective marketing on Facebook. Paid ads are still a valuable tool to reach your targeted audience but there are more ways to expand brand awareness and generate sales now. Here are some recent Meta updates to consider…
Grow Your Business Social Media Accounts: 7 Tips for Every Platform
We all want to see our social media following count and engagement grow, but keeping up with new features that vary between platforms can feel overwhelming. While you may want to do more in-depth research for specific platforms you want to see…
Micro-Influencer Marketing 101
Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…