Three Quick Tips for Success with Your Instagram Strategy

If you’ve been on this popular app since it was introduced more than a decade ago, you’ve watched it rapidly change over the years. The most recent shifts since becoming a Meta platform are also perhaps the most challenging for social media…

On Facebook, Everything is New Again

The rules have changed for effective marketing on Facebook. Paid ads are still a valuable tool to reach your targeted audience but there are more ways to expand brand awareness and generate sales now. Here are some recent Meta updates to consider…

Grow Your Business Social Media Accounts: 7 Tips for Every Platform

We all want to see our social media following count and engagement grow, but keeping up with new features that vary between platforms can feel overwhelming. While you may want to do more in-depth research for specific platforms you want to see…

Micro-Influencer Marketing 101

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…

Has Facebook Gone Flat?

Last year, the average consumer spent 38 minutes per day on Facebook, and that number will remain unchanged this year, before falling to 37 minutes next year. While some of this is attributable to loss of younger adult users, fairness also dictates…

How Influencers Use Twitter Replies to Build An Audience

Too often it seems that national news headlines are backed up by nothing other than a handful of celebrity tweets. But in a new Atlantic article, “The Resistance Media Weren’t Ready for This,” it’s appropriate. Staff writer McKay Coppins details how…