Three Quick Tips for Success with Your Instagram Strategy

If you’ve been on this popular app since it was introduced more than a decade ago, you’ve watched it rapidly change over the years. The most recent shifts since becoming a Meta platform are also perhaps the most challenging for social media…

AI for Business: Now and to Come

With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…

On Facebook, Everything is New Again

The rules have changed for effective marketing on Facebook. Paid ads are still a valuable tool to reach your targeted audience but there are more ways to expand brand awareness and generate sales now. Here are some recent Meta updates to consider…

Grow Your Business Social Media Accounts: 7 Tips for Every Platform

We all want to see our social media following count and engagement grow, but keeping up with new features that vary between platforms can feel overwhelming. While you may want to do more in-depth research for specific platforms you want to see…

Micro-Influencer Marketing 101

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…

Direct Marketing that Gets Results

What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…

Inflation Reduction Act: Solar Professionals, Start Your Dialing…

Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…

Early TV and Human Performance

"The luminous screen in the home carries fantastic authority," radio and TV historian Erik Barnouw writes. "Viewers everywhere tend to accept it as a window on the world... It has tended to displace or overwhelm other influences such as newspapers,…

UFOlogy: It’s Weather Balloons All the Way Down

We're constantly being treated to new or newly reexamined evidence of UFOs–now called UAPs–and the Pentagon's commitment to taking them seriously has accompanied additional (contentious) evidence such as video and FOIA documents floating around the…

State Laws on Crypto Campaign Money

My friend says that the recent crash in crypto is the result of its being treated too much as a hot commodity and not enough as a tool of liberation. "It was never meant to be just another financial choice," she says, "not just a scam like an…