Micro-Influencer Marketing 101

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…

Direct Marketing that Gets Results

What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…

Inflation Reduction Act: Solar Professionals, Start Your Dialing…

Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…

Early TV and Human Performance

"The luminous screen in the home carries fantastic authority," radio and TV historian Erik Barnouw writes. "Viewers everywhere tend to accept it as a window on the world... It has tended to displace or overwhelm other influences such as newspapers,…

UFOlogy: It’s Weather Balloons All the Way Down

We're constantly being treated to new or newly reexamined evidence of UFOs–now called UAPs–and the Pentagon's commitment to taking them seriously has accompanied additional (contentious) evidence such as video and FOIA documents floating around the…

State Laws on Crypto Campaign Money

My friend says that the recent crash in crypto is the result of its being treated too much as a hot commodity and not enough as a tool of liberation. "It was never meant to be just another financial choice," she says, "not just a scam like an…

Cooperation and Deception in the Hail HYDRA Game

Cooperative board and card games have come a long way, and the idea of collaboration is almost normal in gaming now. Marvel's Hail HYDRA Board Game is collaborative, but with a twist — there are traitors in the midst. Everyone is supposed to be on…

Problem: Semiconductor Supply Chains–Solution: Increase Trade with Taiwan

The U.S. has a semiconductor problem. There aren't enough being made, not enough being imported, just not enough. The White House has warned of "escalating vulnerabilities" from the shortage.  But there's a solution: the U.S. could pursue a broad…

Mortgage Lenders, Interest Rates, and Data Management

From being underwater, shooting up faster than we can see it go, to being many kilometers above water: that's the best metaphor to describe the dramatic changes in the housing industry and mortgage rates over the last several months. COVID had…

Is Bad Data Better Than No Data?

TLDR: We should always be working to improve our specific data. But let’s keep in mind that the process itself builds our general knowledge of the world. And the real solution is to increase the number of people viewing and contemplating the data.…