Three Quick Tips for Success with Your Instagram Strategy

If you’ve been on this popular app since it was introduced more than a decade ago, you’ve watched it rapidly change over the years. The most recent shifts since becoming a Meta platform are also perhaps the most challenging for social media…

On Facebook, Everything is New Again

The rules have changed for effective marketing on Facebook. Paid ads are still a valuable tool to reach your targeted audience but there are more ways to expand brand awareness and generate sales now. Here are some recent Meta updates to consider…

Grow Your Business Social Media Accounts: 7 Tips for Every Platform

We all want to see our social media following count and engagement grow, but keeping up with new features that vary between platforms can feel overwhelming. While you may want to do more in-depth research for specific platforms you want to see…

Direct Marketing that Gets Results

What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…

Data Drives the World

“Data really powers everything that we do.” – Jeff Weiner, LinkedIn As the CEO for the hugely successful social networking service LinkedIn, Jeff Weiner knows how powerful data can be. Quantcast, a technology company specializing in real-time…

Detoxing Your Data

“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your   System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in…

Mind the Gap: An Introduction to Data Appending

“Mind the Gap” is a warning issued to British rail passengers to exercise caution while crossing over from the station platform through the train doorway. The cautionary phrase, which was first introduced in 1969 in the UK’s London Underground, is…

What’s In a Name? Everything

“What’s in a name? That which we call a rose by any other name would smell as sweet.” ― William Shakespeare, Romeo and Juliet   What’s in a name? Everything, actually. Whether you’re an established business with a healthy customer database or a…