Data Drives the World

“Data really powers everything that we do.” – Jeff Weiner, LinkedIn As the CEO for the hugely successful social networking service LinkedIn, Jeff Weiner knows how powerful data can be. Quantcast, a technology company specializing in real-time…

Detoxing Your Data

“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your   System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in…

Mind the Gap: An Introduction to Data Appending

“Mind the Gap” is a warning issued to British rail passengers to exercise caution while crossing over from the station platform through the train doorway. The cautionary phrase, which was first introduced in 1969 in the UK’s London Underground, is…

What’s In a Name? Everything

“What’s in a name? That which we call a rose by any other name would smell as sweet.” ― William Shakespeare, Romeo and Juliet   What’s in a name? Everything, actually. Whether you’re an established business with a healthy customer database or a…