As a solo entrepreneur, you may think that optimizing your website for search engines is beyond your reach. You may be tempted to leave it all to the experts. However, search engine optimization (SEO) doesn’t have to be exhausting or expensive. In fact, there are a few basic things you can do yourself to help improve your website’s ranking in search engine results pages (SERPs).

The first step in optimizing your website for SEO is to research and identify relevant keywords. You should focus on choosing words and phrases that are closely related to the products or services you offer, as well as to what potential customers might be searching for when looking for those products or services. Finding search volume for these keywords is essential and using the correct phrases can drive additional traffic to your website. Your keyword strategy should be tailored around your target audience’s interests. Once you’ve identified these keywords, make sure to include them in your website’s content in meaningful ways. Rather than packing in as many as possible, focus on crafting excellent keyword-rich titles, headings, and meta descriptions for your pages. Doing just this step may greatly improve your website’s visibility and attract more relevant traffic. You can use tools like Google Keyword Planner to find the keywords and phrases that are most relevant to your business and incorporate them into your website’s content and meta tags.

Another key factor for successful SEO is fresh content. Search engines like Google want to serve users the most up-to-date and relevant information available, so it’s important that you regularly update your website’s content with new and interesting articles or blog posts. This will also help establish you as an expert in your chosen field, which will make users more likely to visit and interact with your site.

In addition to providing fresh content on a regular basis, solo entrepreneurs should also be mindful of optimizing their images for SEO. This means choosing descriptive, keyword-rich file names for each image you upload to your website and adding an “alt” tag that describes the image in more detail. Doing this will make it easier for search engines to crawl your site and help increase the chances of users finding your content when they search for related topics.

Get relevant backlinks to your website on other sites with more authority. For example, if you are doing business in the wellness industry, getting a link to your site from the CDC will signal to search engines that it is a useful resource and it should be prioritized more in search results. The way to get the best backlinks is to provide value in your content and build relationships with those in charge of placing links. Once you have some good content to share on your site, it can be used as leverage for backlink building. You may also have success in offering to write guest posts for other sites and place your own links within the content. Because as we have established, they’ll need fresh content to keep their page relevant too. It is a mutually beneficial arrangement when the site has more authority and is worth the effort since it should result in a higher ranking for your site.

Lastly, it’s important to track and measure your SEO efforts. By monitoring your website’s traffic and search engine rankings, you can identify areas for improvement and make adjustments to your SEO strategy as needed. Google Analytics is a free tool that can be used to track website traffic and monitor user engagement. There are also some great paid tools for doing keyword research and tracking. Start with a free trial if you think one of these sounds like a useful resource.

These tips barely scratch the surface but hopefully give you an idea of how SEO works so you can get started on improving the visibility of your website in search engine results immediately. By investing a little bit of time and effort into researching keywords, creating fresh content on a regular basis, optimizing images for SEO, and building relationships for backlinks. You will be able to start seeing more organic traffic and potential customers come to your website