data enrichment

What is CRM Data Enrichment?

CRM Data Enrichment is the process of enhancing the consumer information you possess, whether it pertains to existing customers or potential prospects, by adding supplementary details that offer a deeper understanding of your audience. This refined data empowers more informed and targeted interactions.

Here are the key components of CRM Data Enrichment:

Demographics: Augment consumer profiles with data related to age, gender, education, and occupation, providing valuable insights into the individuals you aim to engage.

Reachability Scoring: Assign a score that gauges the accessibility of individuals, enabling you to prioritize and optimize your outreach efforts.

Wealth Score: Quantify a person’s financial status, offering insights into their monetary resources and overall financial situation.

Likelihood to Donate to Nonprofits: Estimate an individual’s propensity to contribute to charitable causes, aiding nonprofit organizations in more effective outreach.

Psychometrics (e.g., Green Score): Analyze personal beliefs and sentiments, such as environmental attitudes, to tailor your messaging and engagement strategies effectively.

An enhanced customer or prospect record extends beyond basic contact information. Whether you’re working with an existing CRM or constructing a new one, Accurate Append’s data enrichment API and services can enrich your understanding of your target audience, equipping you with a holistic view of your customers and prospects for more tailored and successful interactions.

Most Requested Customer Data Points For CRM Data Enhancement

Turning 65 Wealth Score Green Score & much more!

Elevate Your Outreach with CRM Enrichment Services

Enhance your marketing efforts by leveraging Accurate Append’s CRM Data Enrichment solutions.

Build your custom outreach list tailored to your exact specifications, whether you’re refining your existing lists or starting fresh with our extensive direct marketing database. With access to thousands of selection criteria, you can create your ideal audience with ease.

Say goodbye to generic contact details and say hello to highly personalized campaigns that allow you to target consumers based on specific attributes like birthdate, interests, profession, job type, and a myriad of other criteria, achieving unmatched precision in your marketing strategies.

CRM Enhancement Saves Time and Makes You Money

Accurate Append’s solutions are backed by decades of technology leadership and the best partnerships in the sector. We work with regulated industries, voter files, fundraising data and more — all in a secure environment with round-the-clock processing. We understand that every growing organization has different challenges that’s why all of our processes are customizable to your needs. Give us a call and get started today with your CRM contact enrichment strategy.

Call us at 888-979-9813 for a free consultation

Frequently Asked Questions About CRM Data Enrichment

You’ll benefit from the best possible data sources — including our proprietary data solutions plus the very best third-party data — for your marketing campaigns. That means you’re not relying on some dusty data warehouse, but are benefiting from the best quality and the most matches for your CRM enhancement.

The enrichment process starts with the data you have, or with our custom list-building service and add additional information that will help improve your audience, drawing from thousands of criteria in our premium Data Enrichment process. You can start the process with an idea about who you want to reach, or with your list of names and email addresses, phones, or postal addresses.

Data Enrichment solutions provide marketing teams, sales teams, and call centers with additional connection points for your leads and prospects, helping close more sales and grow your business. Enrichment tools give your teams the ability to create an exceptional customer experience for everyone in your database.

Unlock the power of CRM Data Enhancement

Discover the potential of CRM Enhancement with Accurate Append’s U.S. direct marketing data, offering a multitude of customizations to help you curate your dream contact list.

Our CRM Enrichment service empowers marketers with a comprehensive 360-degree perspective of their prospects, enabling highly targeted and effective outreach. For instance, discover when your contacts are most likely to use their mobile phones through our A.D.S. Phones product.

Craft a custom list based on language, household income, business ownership, and an extensive array of additional interest and occupational criteria. This level of data refinement is invaluable for lead generation companies, aiding in the creation of lookalike audiences and expanding their reach to ideal prospects in new geographical areas.

Data Enrichment bridges the gap between your existing lists and the lists you aspire to have, allowing you to realize the full potential of your marketing strategies.

Proven CRM Data Enhancement Solutions and Responsive Service That Get Results

Landline and Mobile
Phone Append

New Authoritative Data Source phones score and enhance your list with prioritized, verified numbers. We help you get more out of your calling campaigns.


With a database of 900 million emails and a triple-scrub process, we can refresh and enhance your lists for remarkable results.


Real-time validation means better inboxing and fewer bounces for your email campaigns.


We provide several core demographic append products that will help you better understand your audience and target your campaigns.


Prioritize real leads and respond instantly with our real-time lead validation services. Validate, verify, and enhance your leads.


Update moves and mailing address with as little as a name, street address, city, and state. Add phone, email, and demographic information for your top audiences.


Join hundreds of campaigns that use Accurate Append to validate, verify, and enhance voter and donor records right inside their nations. Get better results right away.

Developer API &
Real-Time Data Enrichment

Integrating customer data integrity into your business processes doesn’t have to cost hundreds of thousands of dollars. Benefit from our leading data partnerships and technology leadership today.

Expert Data Logistics for Your Success

We help growing businesses make the most of their time and resources by integrating the best data from the best sources using the best in today’s technology. Our premium processing and matching algorithms provide speed, accuracy, and security to every job. It’s quality, quantified.

Your One-Stop Shop for the Best Data

Real-time processing and tens of millions of updates each month give you the edge in your sales and marketing campaigns. We’ve developed proven partnerships to give you complete and timely results every time you run a file with us.

Self-Service, Secure Batch, Data Enrichment API, and Custom Services

We can work with any file — including millions of records — and any format to provide the best results. Simply put, if you can send or upload your data, we can enrich it.

Get an Estimate

Our expert data consultants can evaluate your needs to provide the best solutions, and even provide a free match report test to determine how much we can improve your contact files.