Reputation & Read Rate Roundup

In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender…

Looking into 2019, AI and Data Revisited

At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing…

The Problem of Unregistered Voters and the Promise of Consumer Data

Based on the partisan rancor over whether the federal government should create an Election Day holiday, it’s doubtful we will see universal or automatic voter registration soon. Still, it’s heartening to see that voter registration and voter…

Demand for Data Management – the Logistics and the Ethics

We know that in 2019, demand for data management work will outstrip supply. We’ve seen those numbers. Dataversity’s analysis of this 2019 trend attributes this to the exponential growth in the need for business data, pushing firms to constantly look…

Detoxing Your Data

“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your   System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in…

Mind the Gap: An Introduction to Data Appending

“Mind the Gap” is a warning issued to British rail passengers to exercise caution while crossing over from the station platform through the train doorway. The cautionary phrase, which was first introduced in 1969 in the UK’s London Underground, is…