Micro-Influencer Marketing 101

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…

Problem: Semiconductor Supply Chains–Solution: Increase Trade with Taiwan

The U.S. has a semiconductor problem. There aren't enough being made, not enough being imported, just not enough. The White House has warned of "escalating vulnerabilities" from the shortage.  But there's a solution: the U.S. could pursue a broad…

Mortgage Lenders, Interest Rates, and Data Management

From being underwater, shooting up faster than we can see it go, to being many kilometers above water: that's the best metaphor to describe the dramatic changes in the housing industry and mortgage rates over the last several months. COVID had…

Doing Health Care Automation the Right Way

Health technology is an ancient concept. There were prosthetics in ancient Egypt a thousand years before the birth of Jesus, stethoscopes and x-rays emerged in the 19th century, and in the mid-19th century, transistors were developed to aid in…

AI and the Danger of Fake Data

Sapa Profiles, an Oregon-based metals manufacturer, supplied fake data along with its materials to NASA, causing rockets to burst into flames and costing hundreds the agency of millions of dollars. A report alleging fake votes in the recent Indian…

How Influencers Use Twitter Replies to Build An Audience

Too often it seems that national news headlines are backed up by nothing other than a handful of celebrity tweets. But in a new Atlantic article, “The Resistance Media Weren’t Ready for This,” it’s appropriate. Staff writer McKay Coppins details how…

Looking into 2019, AI and Data Revisited

At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing…

Demand for Data Management – the Logistics and the Ethics

We know that in 2019, demand for data management work will outstrip supply. We’ve seen those numbers. Dataversity’s analysis of this 2019 trend attributes this to the exponential growth in the need for business data, pushing firms to constantly look…

What is the CAN-SPAM Act – and why does it matter?

Email marketing comprises a large and lucrative portion of any company’s business – and it’s on the rise. Email marketing is the fastest growing marketing medium and it’s used by an increasing number of businesses to communicate with and sell to…

How Do You Build a Nation

How do you build a nation? According to history Professor Jeremy Suri, nation-building is an effort to build institutions and practices that allow people to govern themselves in peaceful – and prosperous – ways. In his book, Liberty’s Surest…