4 Ways Your Website May Be Costing You Clients

In this digital age, you are already acutely aware of how important a cohesive web presence is for your business. Your website is the online face of your company–the first thing many of your potential customers see. If you don’t also operate out of…

How to Reframe Selling to Make It Instantly Easier

It seems like some people are just magically good at selling. They seem to present their products with ease and don’t come off as annoying or overly profit-motivated. It may appear that this is just a natural talent; some people have it and some…

5 Reasons Why Your Website Needs a Blog

Many business owners, don’t see the value of a blog on their company website. You may think that your website is doing just fine without one. You may even believe that blogs are only for personal websites or for people writing about hobbies and…

How to Market Multiple Products with Clarity

A common challenge marketers face is how to present multiple, similar products without confusing customers. When you are working with them up close every day and thinking about their specific use cases, it is easy to see what makes each product…

4 Tips for Successfully Rebranding Your Business

Rebranding a business can be a daunting task. It's important to make sure that you go about it the right way, or you could end up doing more harm than good. In this article, we will cover 10 tips for rebranding your business. Following these tips…

How to Identify When It’s Time to Rebrand Your Business

Branding is an essential element of a successful business. It helps you stand out from your competition and concisely communicate with your customers. Like all aspects of your business, it needs to be updated and refreshed from time to time. So how…

3 Ways to Increase Engagement for Your Newsletter

Despite all the available avenues marketers have for selling, newsletters are still the best channel for speaking directly to your customers. The benefits of email campaigns are clear. You don't have to worry about platform limitations or appeasing…

Five Tips for Growing Your Network on Linkedin

Do you want to expand your business network? LinkedIn is a great place to start. Linkedin is the professional networking site where you can connect with others in your industry. If you start with zero connections, it is easy to get lost and go…

AI for Business: Now and to Come

With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…

Micro-Influencer Marketing 101

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…