June 1, 2023
D2C E-Commerce vs. B2C E-Commerce: Winning Marketing Strategies for Business Growth
Direct-to-consumer (D2C) e-commerce and business-to-consumer (B2C) e-commerce have much in common. However, the biggest difference comes down to distribution. D2C e-commerce sells directly to consumers through a digital interface (think big bulk…
May 31, 2023
B2C Lead Generation Guide: Expert Tips for Growing Your Customer Base
News and Commentary,Business,Data
Business-to-consumer (B2C) companies rely heavily on lead generation for their sales. With an accurate list of potential customers, your company can grow, leading to higher profits and higher ROI for your marketing campaigns. Here, we talk about how…
May 15, 2023
3 Tips for Reviving Your “Dead” Facebook Business Page
While running your small business, it is easy let some of your social media accounts go dormant. Whether you’ve turned your attention to other platforms or focused on product creation, when you’re ready to rekindle interest through Meta these three…
May 10, 2023
SEO for Solo Entrepreneurs
As a solo entrepreneur, you may think that optimizing your website for search engines is beyond your reach. You may be tempted to leave it all to the "experts." However, search engine optimization (SEO) doesn't have to be exhausting or expensive.…
April 30, 2023
Consumer Data Leads: How to Find Consumers for Direct Marketing Success
News and Commentary,Resources,Business
Consumer data leads are a critical part of a direct marketing campaign. This customer information is necessary to target marketing niches and conduct effective marketing campaigns. Consumer data is a cornerstone for any marketing campaign, as it…
April 15, 2023
Why Send Newsletters in the Age of Social Media Marketing?
Writing valuable newsletter copy can be time-consuming if you craft them yourself or expensive if you hire help with your content strategy. This may make you wonder if it is really worth the time and effort when social media offers a more instant,…
April 10, 2023
How to Revive a “Dead” Instagram Account
Despite many changes in recent years that pose challenges to creators, Instagram is still one of the most popular social media platforms. It continues to be an important channel to promote your business. However, if your account has been inactive…
March 15, 2023
Never Run Out of Blog Ideas with These Simple Tricks
You've taken some marketing advice and added a blog section to your website. You have learned all about keywords and how they work. Now you need interesting topics to explore to keep your content relevant for search engines. All this information…
March 10, 2023
3 Common Logo Mistakes that May Be Costing Your Business Sales
Social Media,Resources,Business
Your logo is one of the most important aspects of your business. It is the first thing potential customers see and it can make or break a sale. That's why it's essential to make sure your logo represents your brand well. Here are three common logo…
February 27, 2023
Avoid These Common Mistakes When Writing Sales Copy
Uncategorized,Business,News and Commentary
For your business to grow, you need effective copy that sells. It is that simple. Simple doesn’t always mean easy, though. There is a lot of free and expensive advice for how to achieve this with varying results. One way to make creating effective…