September 17, 2022

Micro-Influencer Marketing 101

News and Commentary,Social Media,Business

Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…

June 20, 2019

Has Facebook Gone Flat?

Social Media

Last year, the average consumer spent 38 minutes per day on Facebook, and that number will remain unchanged this year, before falling to 37 minutes next year. While some of this is attributable to loss of younger adult users, fairness also dictates…

March 29, 2019

How Influencers Use Twitter Replies to Build An Audience

Social Media,Business

Too often it seems that national news headlines are backed up by nothing other than a handful of celebrity tweets. But in a new Atlantic article, “The Resistance Media Weren’t Ready for This,” it’s appropriate. Staff writer McKay Coppins details how…