June 16, 2023
Nonprofit Data Append: Data Enhancement For Nonprofits
In today's competitive world of nonprofit organization fundraising, making the most of your marketing efforts is pivotal. Nonprofit data appending is invaluable for enhancing your donor database, targeting the right audience, and streamlining your…
August 18, 2022
Direct Marketing that Gets Results
News and Commentary,Data,Appending,Email,Resources
What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…
August 17, 2022
Inflation Reduction Act: Solar Professionals, Start Your Dialing…
News and Commentary,Data,Appending
Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…
March 29, 2019
Reputation & Read Rate Roundup
In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender…
January 31, 2019
Looking into 2019, AI and Data Revisited
At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing…
January 27, 2019
The Problem of Unregistered Voters and the Promise of Consumer Data
Based on the partisan rancor over whether the federal government should create an Election Day holiday, it’s doubtful we will see universal or automatic voter registration soon. Still, it’s heartening to see that voter registration and voter…
December 31, 2018
Demand for Data Management – the Logistics and the Ethics
We know that in 2019, demand for data management work will outstrip supply. We’ve seen those numbers. Dataversity’s analysis of this 2019 trend attributes this to the exponential growth in the need for business data, pushing firms to constantly look…
July 18, 2014
Detoxing Your Data
“Detox your mind, body, AND your contact list.” – SupaNova Som, author of The Remedy: The Five-Week Power Plan to Detox Your System, Combat the Fat, and Rebuild Your Mind and Body. “Detoxing” isn’t just for your body anymore – to succeed in…
May 30, 2014
Mind the Gap: An Introduction to Data Appending
“Mind the Gap” is a warning issued to British rail passengers to exercise caution while crossing over from the station platform through the train doorway. The cautionary phrase, which was first introduced in 1969 in the UK’s London Underground, is…