October 25, 2023
CRM Data Hygiene Best Practices
News and Commentary,Data,Business,Appending
Keeping your CRM data clean and accurate isn't just a good idea—it's critical to the success of your business. Poor data hygiene can lead to lost sales, missed opportunities, and misdirected marketing efforts. Conversely, well-maintained CRM data…
October 25, 2023
B2C Leads Provider: What to Look For
News and Commentary,Data,Business,Appending,Lead Generation
Navigating the world of B2C lead providers can be overwhelming. With so many options available, it's crucial to understand what to look for in a quality provider. Your business success heavily relies on this decision, as the right lead provider can…
October 24, 2023
How to Enrich CRM Data
News and Commentary,Data,Business,Appending
CRM data is a gold mine of valuable insights. It's the powerhouse that fuels your customer relationships, marketing strategies, and business decisions. But what if you could make it even better? What if you could enrich your CRM data to extract more…
October 24, 2023
How to Clean Bad CRM Data
News and Commentary,Data,Business,Appending
Let's face it: bad CRM data can be a real nightmare for your business. It's like having a map with missing or wrong directions; you might go nowhere or, even worse, in the wrong direction. Your customer relationship management (CRM) system is only…
July 20, 2023
First Party Data Append: Learn All About Your Audience
News and Commentary,Data,Business,Appending,Resources
First-party data is a hot topic in today's data-driven world. You've probably heard the term but might wonder what it means and how it can help your business grow. First-party data is the information your company has collected directly from your…
June 16, 2023
Nonprofit Data Append: Data Enhancement For Nonprofits
In today's competitive world of nonprofit organization fundraising, making the most of your marketing efforts is pivotal. Nonprofit data appending is invaluable for enhancing your donor database, targeting the right audience, and streamlining your…
August 18, 2022
Direct Marketing that Gets Results
News and Commentary,Data,Appending,Email,Resources
What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…
August 17, 2022
Inflation Reduction Act: Solar Professionals, Start Your Dialing…
News and Commentary,Data,Appending
Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…
March 29, 2019
Reputation & Read Rate Roundup
In just the last few weeks, perhaps because we’re jumping into new political and marketing campaign seasons, a few articles have popped up on read and response rate. One common denominator in rate enhancement is the maintenance of a good sender…
January 31, 2019
Looking into 2019, AI and Data Revisited
At the end of 2018 I published a post citing Cynthia Harvey, who had herself cited a Deloitte survey with bleak predictions tabout companies’ use of AI. That survey had indicated that while more companies (in various industries, not just marketing…