Despite many changes in recent years that pose challenges to creators, Instagram is still one of the most popular social media platforms. It continues to be an important channel to promote your business. However, if your account has been inactive for a while, it can be difficult to revive it and start growing your following again. 

Post consistently

One of the most important things to do when reviving a dead Instagram account is to start posting consistently. This means setting a schedule and sticking to it, whether it’s once a day, twice a week, or anything in between. This will keep your audience engaged and your posts more favored by the algorithm.

Use the stories feature 

Utilizing stories is also a great way to keep your followers engaged and encourage them to check out your grid posts and reels. Use stories to share behind-the-scenes content, sneak peeks, and exclusive promotions.

Post reels

You don’t have to dance. You don’t have to do reels like other businesses but making reels is the #1 way to get discovered by users who aren’t following your account and introduce new potential customers into your ecosystem.

Engage with other users

Replying to comments is a great way to build relationships and attract new followers. Share any user-generated content you can. For example, if someone creates a post with one of your products, share that in your stories and tag them. This establishes trust with your client base and gets more eyes on your content. 

Leverage Instagram’s shopping features

If you have an e-commerce business, leverage Instagram’s shopping features to make it easy for your followers to shop from your account. This can help you drive more sales and increase engagement. You want to make shopping with your business as easy as possible and it makes your page look more polished.


Reviving a dead Instagram account can be challenging but it’s not impossible. The first step is showing up and posting consistently. While you want to showcase your brand in the best light possible, perfectionism is the enemy because Instagram’s algorithm prefers quantity over quality. 

Remember, it takes time and effort to grow on Instagram. Be patient with the process.


Source: IG user @Brock11johnson and his paid courses on Instaclubhub