residential house with solar panels

How to Generate Solar Leads

With the solar market booming, lead generation has become the key to staying ahead of the competition. More homeowners are ready to switch to solar, but if you're not reaching them first, your competitors will. A well-planned strategy can mean the…

A smiling handyman solar installer carrying solar module while installing solar panel system on house.

Solar Marketing Ideas & Strategies

Solar marketing isn't just about making sales; it's about building a reputation and educating consumers on the benefits of going green. In this rapidly growing industry, standing out from the crowd is crucial, and that's where innovative solar…

solar installation on roof

Solar Direct Mail Marketing – The Bright Strategy for Business Growth

Stepping into the world of solar business can feel daunting, but it doesn't have to be. There's a marketing strategy that's been around for decades and still holds power today: direct mailers. If you're wondering if this old-school method could work…