July 23, 2025
Best Phone Number Data Providers for Sales & Marketing
News and Commentary,Data,Call Center,Contact Data
Reaching the right people starts with having the right numbers. In a world where speed and accuracy define success, phone number data providers play a critical role in connecting you with your audience. The challenge? Choosing the best one. Stick…
July 23, 2025
Top Alumni Data Providers: Fueling Fundraising Success
News and Commentary,Data,Higher Education,Contact Data
Keeping alumni data current is no easy task, especially as graduates move, change jobs, and update their contact information. But staying connected with former students is key to building long-term support and engagement. The best alumni data…
July 23, 2025
Fighting Data Decay: How to Keep Customer Information Fresh
News and Commentary,Data,CRM,Contact Data
Great data today doesn’t guarantee great data tomorrow. That’s because data naturally becomes outdated as people move, change jobs, or shift preferences—a process called data decay. If you're not monitoring and updating your records, your marketing…
July 23, 2025
What Is Address Verification? Clean Data, Better Results
News and Commentary,Direct Mail,Contact Data
Lost deliveries, wasted shipping costs, and unhappy customers often start with a simple error—an incorrect address. Address verification solves this by checking and validating addresses in real time to ensure they’re accurate and deliverable. It’s a…
July 23, 2025
Email Acquisition: How to Build a High-Quality List That Converts
News and Commentary,Email,CRM,Contact Data
In the age of algorithms and ad fatigue, email acquisition stands out as a reliable way to connect. Your email list is one of the few channels you truly own, making it a powerful asset for any business. But success isn’t just about collecting…
July 23, 2025
What Is First Party Data? Understand It, Leverage It, and Grow Your Brand
News and Commentary,Data,Contact Data
Every click, purchase, and sign-up on your platforms contributes to a powerful resource: first-party data. This data is owned by you, captured through customer interactions across your digital touchpoints. It’s accurate, permission-based, and ready…
July 23, 2025
How to Buy Database for Marketing the Smart Way
News and Commentary,Data,CRM,Contact Data
Buying a marketing database sounds like a shortcut to instant leads and faster conversions, but is it really that simple? While purchased databases can expand your reach quickly, they also come with concerns about data accuracy, engagement rates,…
July 23, 2025
Best Data Hygiene Tools for Clean & Accurate Data
News and Commentary,Data,Contact Data
Good decisions start with clean, reliable data, but managing data quality can feel like an uphill battle. As businesses collect massive amounts of information daily, errors, duplicates, and inconsistencies can creep in. Data hygiene tools provide an…
March 27, 2025
What Is Contact Data and How to Leverage It for Better Outreach
News and Commentary,Contact Data
Key Takeaways Contact data includes essential details like names, emails, phone numbers, and job roles, enabling businesses to connect with customers, partners, and stakeholders effectively. Accurate and organized contact data strengthens business…