How to Identify When It’s Time to Rebrand Your Business
Branding is an essential element of a successful business. It helps you stand out from your competition and concisely communicate with your customers. Like all aspects of your business, it needs to be updated and refreshed from time to time. So how…
How to Create a Shoppable Holiday Gift Guide on Instagram
If you use Instagram to advertise your products then you know that the holiday season is a crucial time for sales through the app. You may use shop capabilities already but Instagram’s guides are an underutilized feature many businesses don’t take…
3 Ways to Increase Engagement for Your Newsletter
Despite all the available avenues marketers have for selling, newsletters are still the best channel for speaking directly to your customers. The benefits of email campaigns are clear. You don't have to worry about platform limitations or appeasing…
Five Tips for Growing Your Network on Linkedin
Do you want to expand your business network? LinkedIn is a great place to start. Linkedin is the professional networking site where you can connect with others in your industry. If you start with zero connections, it is easy to get lost and go…
Three Quick Tips for Success with Your Instagram Strategy
If you’ve been on this popular app since it was introduced more than a decade ago, you’ve watched it rapidly change over the years. The most recent shifts since becoming a Meta platform are also perhaps the most challenging for social media…
AI for Business: Now and to Come
With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…
On Facebook, Everything is New Again
The rules have changed for effective marketing on Facebook. Paid ads are still a valuable tool to reach your targeted audience but there are more ways to expand brand awareness and generate sales now. Here are some recent Meta updates to consider…
Grow Your Business Social Media Accounts: 7 Tips for Every Platform
We all want to see our social media following count and engagement grow, but keeping up with new features that vary between platforms can feel overwhelming. While you may want to do more in-depth research for specific platforms you want to see…
Micro-Influencer Marketing 101
Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…
Direct Marketing that Gets Results
What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…