AI for Business: Now and to Come

With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…

Direct Marketing that Gets Results

What would you do with a custom list of prospects and the best quality data for reaching them directly? For a limited time, Accurate Append is offering free custom direct marketing list-building services with the purchase of phone or email data. You…

Inflation Reduction Act: Solar Professionals, Start Your Dialing…

Whether you have your own list of prospects, or would like us to pull you detailed targets of homeowners by wealth and zip code, there’s no better time for solar professionals to run an append project that will make sure you’re reaching the right…

Mortgage Lenders, Interest Rates, and Data Management

From being underwater, shooting up faster than we can see it go, to being many kilometers above water: that's the best metaphor to describe the dramatic changes in the housing industry and mortgage rates over the last several months. COVID had…

Big Data Can Track Students. Can It Improve Education?

From the EdSurge news page, we learn that colleges and universities are discovering the benefits of big data. It’s no secret that colleges and universities have to do a lot more with less these days—or face closure. Whether because of high…

Machine Learning Roundup

Machine learning is that branch of Artificial Intelligence (AI) devoted to “teaching” computers to perform tasks without explicit instructions, relying on inferences gained from the absorption and processing of patterns. There’s been pretty amazing…

Doing Health Care Automation the Right Way

Health technology is an ancient concept. There were prosthetics in ancient Egypt a thousand years before the birth of Jesus, stethoscopes and x-rays emerged in the 19th century, and in the mid-19th century, transistors were developed to aid in…

AI and the Danger of Fake Data

Sapa Profiles, an Oregon-based metals manufacturer, supplied fake data along with its materials to NASA, causing rockets to burst into flames and costing hundreds the agency of millions of dollars. A report alleging fake votes in the recent Indian…

Companies Big and Small Grapple with Data AI Ethics

Five years ago, in The Data Revolution, Rob Kitchin defined “Big Data Ethics” as the construction of systems of right and wrong in relation to the use of (in particular) personal data. The magnitude of data use, and its effect on things like…

Four Ways Big Data Can Teach Us About People

Well, we spent almost two billion dollars on political digital ads last year around the world, and that’s a low number compared to what we’ll spend next year. We don’t need to walk through the dozens of articles published every month on the…