Address Cleansing 101: A Guide to What It Is and How It’s Done
Ever had a package go missing, or a mailer returned due to a wrong address? It's frustrating, isn't it? Address cleansing might just be the unsung hero you didn't know you needed. In this article, you'll jump into the world of address cleansing,…
DTC Marketing Strategies and Best Practices
DTC marketing, or direct-to-consumer marketing, is a powerful strategy that's been around longer than you might think. It's a method where businesses take control, directly selling their products or services to consumers, bypassing traditional…
What Data Should Nonprofits Collect?
When it comes to running a successful nonprofit, data collection is key. With a majority of nonprofits actively gathering data, it's clear that this is a trend to pay attention to. However, many of these organizations confess they're unsure how…
CPG Marketing Strategy to Engage and Retain Customers
Effective marketing is the key to staying ahead in the dynamic consumer packaged goods (CPG) world. It's about being aware of industry trends and leveraging strategic tactics that drive growth. CPG marketing, or Consumer Packaged Goods Marketing, is…
The Power of Reverse Appending
Reverse appending is the game-changing technology that's redefining the online marketing world. This innovative process involves providing a phone number, email address or physical address and turning it into a full customer profile. The result? You…
CRM Data Hygiene Best Practices
Keeping your CRM data clean and accurate isn't just a good idea—it's critical to the success of your business. Poor data hygiene can lead to lost sales, missed opportunities, and misdirected marketing efforts. Conversely, well-maintained CRM data…
B2C Leads Provider: What to Look For
Navigating the world of B2C lead providers can be overwhelming. With so many options available, it's crucial to understand what to look for in a quality provider. Your business success heavily relies on this decision, as the right lead provider can…
Demographic Direct Marketing Lists – How To Build One
In direct marketing, one tool stands out as particularly powerful: demographic direct marketing lists. When you're launching a campaign, targeting the right audience is essential; these lists can be your secret weapon. By leveraging demographic…
How to Enrich CRM Data
CRM data is a gold mine of valuable insights. It's the powerhouse that fuels your customer relationships, marketing strategies, and business decisions. But what if you could make it even better? What if you could enrich your CRM data to extract more…
How to Clean Bad CRM Data
Let's face it: bad CRM data can be a real nightmare for your business. It's like having a map with missing or wrong directions; you might go nowhere or, even worse, in the wrong direction. Your customer relationship management (CRM) system is only…
