January 8, 2023
How to Reframe Selling to Make It Instantly Easier
It seems like some people are just magically good at selling. They seem to present their products with ease and don’t come off as annoying or overly profit-motivated. It may appear that this is just a natural talent; some people have it and some…
January 6, 2023
5 Reasons Why Your Website Needs a Blog
Many business owners, don’t see the value of a blog on their company website. You may think that your website is doing just fine without one. You may even believe that blogs are only for personal websites or for people writing about hobbies and…
January 4, 2023
How to Market Multiple Products with Clarity
A common challenge marketers face is how to present multiple, similar products without confusing customers. When you are working with them up close every day and thinking about their specific use cases, it is easy to see what makes each product…
January 2, 2023
4 Tips for Successfully Rebranding Your Business
Rebranding a business can be a daunting task. It's important to make sure that you go about it the right way, or you could end up doing more harm than good. In this article, we will cover 10 tips for rebranding your business. Following these tips…
December 20, 2022
How to Identify When It’s Time to Rebrand Your Business
Branding is an essential element of a successful business. It helps you stand out from your competition and concisely communicate with your customers. Like all aspects of your business, it needs to be updated and refreshed from time to time. So how…
December 16, 2022
3 Ways to Increase Engagement for Your Newsletter
News and Commentary,Business,Email
Despite all the available avenues marketers have for selling, newsletters are still the best channel for speaking directly to your customers. The benefits of email campaigns are clear. You don't have to worry about platform limitations or appeasing…
December 12, 2022
Five Tips for Growing Your Network on Linkedin
News and Commentary,Social Media,Business,Resources
Do you want to expand your business network? LinkedIn is a great place to start. Linkedin is the professional networking site where you can connect with others in your industry. If you start with zero connections, it is easy to get lost and go…
October 30, 2022
AI for Business: Now and to Come
News and Commentary,Data,Business
With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…
September 17, 2022
Micro-Influencer Marketing 101
News and Commentary,Social Media,Business
Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…
May 27, 2022
Problem: Semiconductor Supply Chains–Solution: Increase Trade with Taiwan
The U.S. has a semiconductor problem. There aren't enough being made, not enough being imported, just not enough. The White House has warned of "escalating vulnerabilities" from the shortage. But there's a solution: the U.S. could pursue a broad…