4 Tips for Successfully Rebranding Your Business
Rebranding a business can be a daunting task. It's important to make sure that you go about it the right way, or you could end up doing more harm than good. In this article, we will cover 10 tips for rebranding your business. Following these tips…
How to Identify When It’s Time to Rebrand Your Business
Branding is an essential element of a successful business. It helps you stand out from your competition and concisely communicate with your customers. Like all aspects of your business, it needs to be updated and refreshed from time to time. So how…
3 Ways to Increase Engagement for Your Newsletter
Despite all the available avenues marketers have for selling, newsletters are still the best channel for speaking directly to your customers. The benefits of email campaigns are clear. You don't have to worry about platform limitations or appeasing…
Five Tips for Growing Your Network on Linkedin
Do you want to expand your business network? LinkedIn is a great place to start. Linkedin is the professional networking site where you can connect with others in your industry. If you start with zero connections, it is easy to get lost and go…
AI for Business: Now and to Come
With the rapid expansion of data, more businesses are looking for ways to quickly and efficiently comprehend how to use it strategically. In recent years, artificial intelligence has emerged as a powerful tool for extracting insights from data. By…
Micro-Influencer Marketing 101
Since its inception, social media has significantly impacted consumer buying habits and approaches to marketing strategy. Instead of advertising on billboards, commercial breaks, and print media, targeted ads are now in consumers’ pockets, on the…
Problem: Semiconductor Supply Chains–Solution: Increase Trade with Taiwan
The U.S. has a semiconductor problem. There aren't enough being made, not enough being imported, just not enough. The White House has warned of "escalating vulnerabilities" from the shortage. But there's a solution: the U.S. could pursue a broad…
Mortgage Lenders, Interest Rates, and Data Management
From being underwater, shooting up faster than we can see it go, to being many kilometers above water: that's the best metaphor to describe the dramatic changes in the housing industry and mortgage rates over the last several months. COVID had…