November 22, 2023
Consumer Marketing Strategies – 5 Ways To Reach More Customers
In the vast business world, consumer marketing, also known as business-to-consumer (B2C) marketing, plays a pivotal role. It's the strategy businesses employ to promote products directly to the individuals who use them. You're constantly engaged…
November 21, 2023
CPG Marketing Strategy to Engage and Retain Customers
News and Commentary,Data,Business,Consumer Goods
Effective marketing is the key to staying ahead in the dynamic consumer packaged goods (CPG) world. It's about being aware of industry trends and leveraging strategic tactics that drive growth. CPG marketing, or Consumer Packaged Goods Marketing, is…
October 25, 2023
Solar Marketing Ideas & Strategies
News and Commentary,Business,Solar,Lead Generation
Solar marketing isn't just about making sales; it's about building a reputation and educating consumers on the benefits of going green. In this rapidly growing industry, standing out from the crowd is crucial, and that's where innovative solar…
October 25, 2023
CRM Data Hygiene Best Practices
News and Commentary,Data,Business,Appending
Keeping your CRM data clean and accurate isn't just a good idea—it's critical to the success of your business. Poor data hygiene can lead to lost sales, missed opportunities, and misdirected marketing efforts. Conversely, well-maintained CRM data…
October 25, 2023
B2C Leads Provider: What to Look For
News and Commentary,Data,Business,Appending,Lead Generation
Navigating the world of B2C lead providers can be overwhelming. With so many options available, it's crucial to understand what to look for in a quality provider. Your business success heavily relies on this decision, as the right lead provider can…
October 24, 2023
Demographic Direct Marketing Lists – How To Build One
News and Commentary,Data,Business,Direct Mail
In direct marketing, one tool stands out as particularly powerful: demographic direct marketing lists. When you're launching a campaign, targeting the right audience is essential; these lists can be your secret weapon. By leveraging demographic…
October 24, 2023
How to Enrich CRM Data
News and Commentary,Data,Business,Appending
CRM data is a gold mine of valuable insights. It's the powerhouse that fuels your customer relationships, marketing strategies, and business decisions. But what if you could make it even better? What if you could enrich your CRM data to extract more…
October 24, 2023
How to Clean Bad CRM Data
News and Commentary,Data,Business,Appending
Let's face it: bad CRM data can be a real nightmare for your business. It's like having a map with missing or wrong directions; you might go nowhere or, even worse, in the wrong direction. Your customer relationship management (CRM) system is only…
October 24, 2023
Data Cleansing Service Providers: What to Look For
News and Commentary,Data,Business
Data cleansing services are becoming increasingly crucial in today's data-driven business landscape. This process, also known as data hygiene, involves finding and correcting or removing any inaccuracies in datasets. You might be wondering why it's…
September 27, 2023
Marketing Ideas for Private Schools
News and Commentary,Data,Business,Education
When marketing your private school, standing out from the crowd is crucial. You're competing with other private institutions and public schools, too. So, how do you make your institution shine brighter? We've got you covered with some innovative…