b2c lead generation guide

B2C Lead Generation Guide: Expert Tips for Growing Your Customer Base

Business-to-consumer (B2C) companies rely heavily on lead generation for their sales. With an accurate list of potential customers, your company can grow, leading to higher profits and higher ROI for your marketing campaigns. Here, we talk about how…

3 Tips for Reviving Your “Dead” Facebook Business Page

While running your small business, it is easy let some of your social media accounts go dormant. Whether you’ve turned your attention to other platforms or focused on product creation, when you’re ready to rekindle interest through Meta these three…

SEO for Solo Entrepreneurs

As a solo entrepreneur, you may think that optimizing your website for search engines is beyond your reach. You may be tempted to leave it all to the experts. However, search engine optimization (SEO) doesn't have to be exhausting or expensive. In…

customers under magnifying glass

Consumer Data Leads: How to Find Consumers for Direct Marketing Success

Consumer data leads are a critical part of a direct marketing campaign. This customer information is necessary to target marketing niches and conduct effective marketing campaigns.  Consumer data is a cornerstone for any marketing campaign, as it…

Why Send Newsletters in the Age of Social Media Marketing?

Writing valuable newsletter copy can be time-consuming if you craft them yourself or expensive if you hire help with your content strategy. This may make you wonder if it is really worth the time and effort when social media offers a more instant,…

How to Revive a “Dead” Instagram Account

Despite many changes in recent years that pose challenges to creators, Instagram is still one of the most popular social media platforms. It continues to be an important channel to promote your business. However, if your account has been inactive…

Never Run Out of Blog Ideas with These Simple Tricks

You've taken some marketing advice and added a blog section to your website. You have learned all about keywords and how they work. Now you need interesting topics to explore to keep your content relevant for search engines. All this information…

3 Common Logo Mistakes that May Be Costing Your Business Sales

Your logo is one of the most important aspects of your business. It is the first thing potential customers see and it can make or break a sale. That's why it's essential to make sure your logo represents your brand well. Here are three common logo…

Avoid These Common Mistakes When Writing Sales Copy

For your business to grow, you need effective copy that sells. It is that simple. Simple doesn’t always mean easy, though. There is a lot of free and expensive advice for how to achieve this with varying results. One way to make creating effective…

Marketing Sensitively in Tough Times: What To Do (and What Not To Do)

It's happened again. A national tragedy leaves the nation reeling, and marketers are left wondering how to proceed and if they can do so sensitively. Every time there is a national or global crisis, there seem to be new questions about how to…