August 23, 2023
Political Mailers – The Post Office Power Up For Your Campaign
News and Commentary,Direct Mail,Political Campaigns
You've probably come across political mail in your mailbox, especially during the election season. These persuasive direct mail pieces are crucial for political campaigns to get their message across and sway voters. Whether it's about highlighting a…
August 23, 2023
Solar Direct Mail Marketing – The Bright Strategy for Business Growth
News and Commentary,Direct Mail,Solar
Stepping into the world of solar business can feel daunting, but it doesn't have to be. There's a marketing strategy that's been around for decades and still holds power today: direct mailers. If you're wondering if this old-school method could work…
August 23, 2023
Direct Mail Mortgage Marketing – 5 Key Benefits
News and Commentary,Mortgage,Direct Mail
You might wonder, "Why use direct mail for mortgage marketing?" Well, it's a proven method to reach potential clients. It helps you stand out in their mailbox and creates a physical connection that digital strategies can't match. Plus, you can…
August 10, 2023
Marketing on Reddit: A Short Guide
News and Commentary,Social Media,Business
Reddit can be a great place to market your business or a huge waste of time. With over 330 million active users, there is a lot of potential for exposure but it is not an intuitive platform for marketing. You may not know where to start. The good…
July 20, 2023
Direct Mail Targeting: Find Mailbox Marketing Success
News and Commentary,Data,Business,Resources
So, you're intrigued by the idea of direct mail targeting. You've heard it's a powerful marketing strategy that can yield significant results for businesses like yours. In this article, we'll delve into direct mail targeting and why it's making a…
July 20, 2023
First Party Data Append: Learn All About Your Audience
News and Commentary,Data,Business,Appending,Resources
First-party data is a hot topic in today's data-driven world. You've probably heard the term but might wonder what it means and how it can help your business grow. First-party data is the information your company has collected directly from your…
July 20, 2023
Homeowner Data Append: The Secret Weapon For Your Real Estate or Insurance Business
News and Commentary,Data,Business,Resources
Navigating the real estate and insurance markets is a challenging feat. But, with homeowner data append, you're granted a powerful tool to simplify everything. This process enriches your homeowner database, providing detailed, invaluable insights…
July 15, 2023
Podcasting 101
While podcasting is not a direct way to gain new clients most of the time, it can be an affordable or free way to offer more value to your existing community or grow your audience over time. Creating a podcast also offers networking opportunities…
July 10, 2023
Create Better Lead Magnets Now
The purpose of a lead magnet is to attract and convert leads (people in your target audience) into customers by providing them with something of value for their contact information. Lead magnets can take many forms, such as ebooks, webinars, cheat…
June 16, 2023
Direct Mailing Lists: Your Ultimate Guide for Success
Direct mail campaigns continue to thrive as one of the most effective marketing strategies for businesses. Using direct mail lists, you can reach your audience more efficiently, improve response rates, and ultimately get more sales and revenue. By…