Why Send Newsletters in the Age of Social Media Marketing?
Writing valuable newsletter copy can be time-consuming if you craft them yourself or expensive if you hire help with your content strategy. This may make you wonder if it is really worth the time and effort when social media offers a more instant,…
How to Revive a “Dead” Instagram Account
Despite many changes in recent years that pose challenges to creators, Instagram is still one of the most popular social media platforms. It continues to be an important channel to promote your business. However, if your account has been inactive…
DataZapp Competitors & Alternatives: Choose Quality over Cheap Consumer Data
Modern business relies on data. Data is a cornerstone for any company, from consumer data aimed at marketing to a distinct niche to competition data meant to strengthen a business's hold in its field. However, one of the pitfalls of this need for…
Data Axle Competitors & Alternatives: Choosing the Right Consumer Data Provider for Your Business
Consumer data can revolutionize your business, from crafting customized advertising campaigns to figuring out new niches to target. Companies like Data Axle offer lists of potential clients to help companies tailor their outreach strategies for…
Experian Data Quality (EDQ) Competitors & Alternatives: Personalized Service and Attention To Detail Matters
While Experian Data Quality may be a well-known data provider, something must be said for personalization and attention to detail in the data world. Data is the cornerstone of modern marketing and advertising, and trying to work with raw data is…
Never Run Out of Blog Ideas with These Simple Tricks
You've taken some marketing advice and added a blog section to your website. You have learned all about keywords and how they work. Now you need interesting topics to explore to keep your content relevant for search engines. All this information…
3 Common Logo Mistakes that May Be Costing Your Business Sales
Your logo is one of the most important aspects of your business. It is the first thing potential customers see and it can make or break a sale. That's why it's essential to make sure your logo represents your brand well. Here are three common logo…
Avoid These Common Mistakes When Writing Sales Copy
For your business to grow, you need effective copy that sells. It is that simple. Simple doesn’t always mean easy, though. There is a lot of free and expensive advice for how to achieve this with varying results. One way to make creating effective…
Marketing Sensitively in Tough Times: What To Do (and What Not To Do)
It's happened again. A national tragedy leaves the nation reeling, and marketers are left wondering how to proceed and if they can do so sensitively. Every time there is a national or global crisis, there seem to be new questions about how to…
What Is Data Enrichment? Unlock The Power Of Your Business’s Data
If you advertise directly to customers in any capacity, data is worth its metaphorical weight in gold to your business. From contact information to demographic data, every piece of information on your customers is a gateway into future advertising…