Job Posting: Marketing Director

Job Posting: Marketing Director

Company: Accurate Append
Position: Marketing Director
Location: Remote (U.S. based)
Full-time | Reports to: General Manager
Department: Marketing

Accurate Append delivers the high-quality contact data that powers successful outreach. With more than 45 years of combined data processing expertise, we help organizations connect with the right people, at the right time, through precise consumer data enhancement.

Our solutions enrich customer and prospect lists with accurate emails, phone numbers, mailing addresses, and in-depth demographic insights—boosting engagement and conversion rates. Whether through self-service tools, batch processing, or API integration, we make it easy to improve match rates, refresh outdated lists, and build targeted audiences from scratch.

We’re in rapid growth mode, and now is the perfect time to get on board. We’re looking for a Marketing Director who blends strategic vision with hands-on execution; someone who can drive digital strategy, capture attention through inventive, boutique-style initiatives tailored to stand out, and consistently deliver high-quality MQLs that fuel growth. This role demands both analytical precision and creative hustle to ensure Accurate Append dominates visibility when our prospects are searching for solutions.

Responsibilities

Demand Generation & Lead Growth

  • Build and execute an integrated marketing plan focused on driving MQL growth across inbound, outbound, and event channels.

  • Launch, manage, and optimize paid campaigns on Google, Bing, LinkedIn, Facebook, and retargeting platforms to achieve defined CPL and ROI targets.

  • Own the SEO strategy to secure top search rankings and increase organic lead volume.

  • Plan and coordinate conference and event participation to maximize lead capture and brand visibility.

Brand & Product Marketing

  • Develop and execute creative campaigns that strengthen brand positioning and market perception.

  • Partner with leadership to define key product marketing messages that clearly communicate our value to target audiences.

  • Partner with Sales to design outbound campaigns, including cold outreach sequences using Instantly or similar tools.

Content & Conversion

  • Oversee creation of high-performing content including blogs, landing pages, case studies, and sales enablement materials that convert leads and support Sales.

  • Optimize website and landing pages for conversion rate improvement, using A/B testing where applicable.

Analytics & Optimization

  • Track campaign performance across all channels using HubSpot, Google Analytics, and other tools; report results monthly with clear recommendations for improvement.

  • Continuously refine targeting, messaging, and channels based on data-driven insights.

Requirements

Experience & Leadership

  • 5+ years in digital marketing; at least 2+ years in a leadership or director-level role.

  • Proven track record of generating high-quality MQLs and driving measurable revenue impact through marketing campaigns.

  • B2B marketing experience preferred; data industry experience is a strong plus.

Digital & Demand Generation Expertise

  • Strong skills in online advertising, SEO, email marketing, and inbound lead generation.

  • Experience with guerrilla marketing—scrappy, creative, and budget-efficient campaigns that cut through industry noise.

  • Demonstrated creativity in brand and product marketing, with the ability to craft campaigns that elevate market perception and drive engagement.

  • Familiarity with cold outreach platforms such as Instantly or similar tools.

Tools & Technical Skills

  • Proficiency with HubSpot for campaign execution, lead tracking, and marketing automation.

  • Skilled in campaign analytics, performance reporting, and data-driven decision making.

  • Hands-on ability to update websites and build landing pages using WordPress, Unbounce, or Webflow.

Content & Creative Abilities

  • Ability to develop high-impact sales enablement materials, including sales decks, email templates, one-pagers, and outreach sequences.

  • Creative and visual storytelling skills; experience with tools like Canva, Figma, or Adobe Creative Suite a plus.

Collaboration & Execution

  • Partner closely with Sales on outbound strategy and messaging alignment.

  • Prioritize cross-functional collaboration and balance long-term strategy with near-term execution.

To Apply

Send your resume and a brief note on your most successful digital marketing campaign to: Jamie@accurateappend.com