What is Demographic Appending? How Can It Help Your Business?

Demographic append is the process of supplementing your customer data with information such as birth year, gender, income, credit score, education level, and other demographic aspects. Through demographic appending, businesses can benefit from the following:

  • Increase your targeting efficiency: By understanding the demographic details of your clients, you can separate them into different groups and tailor your promotional content to each.
  • Utilize customer demographics to gain insight: Studying your customers' demographics can give you valuable information about their habits and likes, which can help you discover new opportunities and enhance existing products and services. By getting to know your target market, you can create more compelling promotions that will result in increased conversions.
  • Increase ad effectiveness: Utilizing demographic data can help you pinpoint the most profitable sections of your target market and direct your marketing dollars accordingly.

Demographic appending services & API integration are an effective technique for companies attempting to gain insight into their target consumers and promote expansion.

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Improve Marketing Campaign Performance

Accurate Append not only appends the highest possible quality of demographic attributes but just as important, appends the right information to the right person using our proprietary Right Party Algorithm.

Identify Common Attributes For Your Best Prospects and Customers

Accurate Append maintains an industry leading demographic database allowing our customers the highest possible quality of demographic attributes appended to their lists.

Expert Support and Advice

We specialize in deep, long-lasting support customized to your needs. Your success and growth are our business model, and we’re building the products and custom solutions to prove it.

Demographic Append - Frequently Asked Questions

Our demographic append service includes characteristics such as gender, age, year of birth, years in school and education level, estimated household income, modeled credit score range, head of household, presence of children, ethnic group, marital status, voter age demographics, length of residence, median home value, and homeownership indicator.

Our demographic append service can fit the criteria you have determined will result in a successful marketing campaign. We can provide data points covering demographics, financial information, and data enrichments such as job title and other professional information about your customer database. We can also help create “lookalikes” from our expanded database of U.S. consumers, giving you more potential customers to reach with your marketing efforts, including phone, email address, and direct mail outreach.

The typical match rate is 50%.

At part of our proven process, we will test a random selection of your data to determine match rate for various demographic append products. This test will give you deeper understanding and insight into the enhancements we can provide for your customer lists and database. Our team will then provide you with a detailed estimate for your desired products.

Contact our team today to get a free evaluation of your file and the products we can offer to improve your marketing efforts. You can use our U.S. consumer marketing database to grow your customer database, or start with postal addresses, email, and names and phone numbers from your existing lists.

Most files are processed in a matter of hours.

Yes, our demographic append service is an excellent source of US voter demographics and voter age demographics.