What is Customer Profiling and How Does It Help Teams Close More Sales?

Customer profiling is the process of analyzing data to create an image of the ideal customer who will purchase your services or products.

Accurate Append provides rich data from the best premium sources to support your customer profiling efforts. Choose from thousands of data enhancements, from customer demographics to contact information for your direct mail, email, and phone campaigns. We also offer list-building services for you to create expanded “lookalike” audiences based on your ideal customer persona.

Data enrichments for your customer profiles may include information such as:

With a real-time API, self-service, and managed data solutions, Accurate Append can provide the marketing data you need to expand on-target customer profiles, improve your campaigns, and close more sales.

Popular Customer Profile Data Points

Turning 65 Wealth Score Green Score & much more!

Custom Data for Customer Profiles for the Best Audience Segmentation

Whether you’re looking to improve outbound sales efforts, launching a customer research project, or are looking to expand your audience lists, we can help.

Accurate Append is a technology company that leverages the industry’s most complete data sources to help you with the very best customer profiling solutions.

Start with demographic and geographic criteria and layer on enhancements including best phone number, every usable email for a customer, and addresses for direct mail campaigns.

No More Guesswork — Create Winning Customer Profiles and Enhance Your Lists

Accurate Append’s Proven Process starts with a call with our expert data team, followed by a test to see how much we can improve your customer and prospect lists. You can also use our API and self-service options for automated and around-the-clock service. Whether you’re growing a direct mail list, starting a calling campaign, or need to clean and segment your emails for a big outbound push, we’re here to help you grow.

Frequently Asked Questions About Customer Profiling

Customer profiling is the process of using data to create the ideal customer persona for the benefit of your marketing and sales strategy. Data-rich customer profiles allow businesses to provide a positive customer experience, target relevant audiences, and boost sales.

Accurate Append is a customer data logistics provider leveraging the best database matching solutions to get you the results you need. Some of our competitors are simply reselling the same old stale data over and over again.

When you work with our experience team, you can expect solutions tailored to get you results. Our Proven Process starts with a get-to-know call and an assessment of your current data. You’ll learn how much data we can add for your customer profiling projects before making the decision to move forward.

We start with the data you have — that can be as basic as customer names and addresses, phone numbers, or email addresses. Based on your goals, we add demographic information as well as the best available contact data for your marketing campaigns.

Top Marketing and Sales teams are always looking for more ways to personalize their efforts. We can provide customer data enrichments to support your strategy and help close more sales. Accurate Append provides data for advanced audience segmentation AND the top quality contact information you need to make your marketing campaigns a success.

A strong customer profile includes contact information such as customer phone number, email address, and location, plus rich data points that help businesses segment your customers and prospects for personalized marketing. These may include data enhancements for B2C marketing such as likelihood to prefer green products (“Green Score“), inferred credit score, homeownership status, and other rich demographic data enrichments.

An example customer profile might be an audience segment of active or potential customers who are likely to make donations, prefer “green” products, own their homes, and have an inferred credit score of 700 or more. Comprehensive customer profiles allow businesses to create personalized customer service and outreach that improve the customer journey and boost sales.

Customer profiling is the process of creating a data-rich customer profile which allows businesses to improve the customer journey with better targeting of relevant audiences based on segmentation. The more relevant information you have about your individual customers, the better equipped you are to create meaningful audience segments and improve the customer journey.

We specialize in the best quality email and phone appends. Our data enhancements are among the very best in the industry and regularly improve right-party connect rates for our customers and subscribers. We also offer rich demographic enhancements for your B2C company database of sales and marketing prospects and individual consumers.

Pricing for Customer Profiling services is based on your business requirements. If you are looking to increase personalization of customer experiences and to increase positive customer sentiment, you may wish to add several enhancements to your data set. We start with a sample of your file and your B2C company needs and provide an estimate. You can also access self-service and our developer API to build your customer data enhancement products.

Scale Up Your Customer Profile Lists with Thousands of Audience Segments

Buyer Personas and Customer Profiles are at the heart of a successful marketing and sales strategy. But what if you need a jump start for your consumer marketing campaigns?

Accurate Append has you covered with hundreds of millions of consumers in our U.S. Consumer Marketing Database. We can create customer counts that mirror your ideal customer profile, and provide quality email lists, calling lists, and postal addresses for direct mail campaigns.

Proven Solutions for Customer Profiles and Audience Segmentation

We help growing businesses make the most of their time and resources by integrating the best data from the best sources using the best in today’s technology. Our premium processing and matching algorithms provide speed, accuracy, and security to every job. It’s quality, quantified.

Your One-Stop Shop for the Best Data

Real-time processing and tens of millions of updates each month give you the edge in your sales and marketing campaigns. We’ve developed proven partnerships to give you complete and timely results every time you run a file with us.

Self-Service, Secure Batch, API, and Custom Products

We can work with any file — including millions of records — and any format to provide the best results. Simply put, if you can send or upload your records, we can append them.

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Today

Our expert data consultants can evaluate your needs to provide the best solutions, and even provide a free match report test to determine how much we can improve your contact files.