What is CRM Data Cleansing?

CRM Data Cleansing is a form of data hygiene that is vital for identifying and rectifying inaccuracies, missing information, duplication, and other errors within a customer relationship management (CRM) database.

This proactive approach ensures that your customer data is clean, up-to-date, and accurate, which is crucial for the success of sales and marketing efforts.

Here are the key aspects of CRM Data Cleansing:

• Identification of Errors: The process involves the detection of mistakes, inconsistencies, and discrepancies within your CRM database.

• Missing Data Remediation: Incomplete customer records are filled in with the necessary information to ensure comprehensive and valuable data.

• Contact Data Enhancement: Outdated or incorrect contact details are updated to provide accurate and current information for communication.

• Improved Contactability: Enhancing phone numbers and email addresses to increase the likelihood of successful outreach.

• Optimized Direct Mail Campaigns: Parsing and standardizing addresses for direct mail campaigns to reduce costs and increase the chances of successful deliveries.

CRM Data Cleansing is essential for maintaining the health of your customer database, ensuring that your sales and marketing efforts are as effective as possible.

We can significantly improve the results of your sales and marketing campaigns by providing clean and accurate data in your CRM.

CRM Data Cleansing Services — Get The Most Accurate Data for Sales and Marketing Campaigns

We don’t clean data just to clean data — CRM data cleansing services at Accurate Append are designed to give consumer sales and marketing teams a winning edge. We work with the top data providers in the industry to find more verified emails, more contactable phone numbers, and the most complete demographic information for your customer and prospect lists. Spend more of your time closing deals, and less of your time on missing data.

Frequently Asked Questions About CRM Data Cleansing:

We provide CRM hygiene services with one goal in mind — helping entrepreneurial businesses grow. We help democratize best-quality data solutions to provide SMEs with the tools they need to reach more consumers with the right messages and close more sales. That means your data hygiene and data enhancement are both under one roof. And we’re not reselling the same crusty old data like our competitors — our best-in-industry partnerships mean you get the best contact data for your marketing campaigns without the need to juggle multiple vendors.

Accurate Append’s Proven Process begins with a discovery phone call to assess your goals and needs. We then provide a no-cost assessment of your CRM using a sample file to estimate how many phone, numbers, emails, and other audience segmentation data we can provide.

How much time are your sales and marketing teams spending researching and cleaning up bad contact data? With Accurate Append’s data hygiene services, sales and marketing teams make more connections, faster — closing more deals for your growing organization.

The data hygiene process typically starts with your existing lists of customers and prospects. You may have a robust list based on customer acquisition programs that is missing data necessary to best serve your ideal customers. Accurate Append provides exceptional provider data quality by matching your list against in-house and premium third-party data feeds. Our reliable service shows how much incorrect or outdated information is on your list, flags quality issues, and shows where we can help provide more right-party contacts and deeper insights for improved customer experience. This step of our Proven Process is always free and is part of our culture around quality evidence that underpins each step of your customer journey with Accurate Append.

A data cleaning services, also known as data hygiene or data scrubbing, is the process of finding and fixing erroneous information in your data. Accurate Append helps numerous customers with their data cleaning needs with a triple-scrub email hygiene program, and by filling gaps and adding additional data that will help you in your customer analysis. Solid data cleaning practices are an essential strategy within customer information management.

Our CRM data cleansing consultants help businesses clean and optimize their customer relationship management data. Our data experts identify and rectify inaccuracies, duplicates, and outdated information. By improving data quality, our CRM data cleaning services enhances overall efficiency and effectiveness in customer management and decision-making processes.

Email verification services are an example of data cleaning. Email hygiene service providers check the validity and deliverability of email addresses on your lists, improving the quality and results of your email-based customer acquisition programs. Quality improvements based on data cleaning help you reach more customers and prospects and provide an improved customer experience.

Data cleaning, data hygiene and data scrubbing all describe the process of improving the quality of your data sets through analysis and enhancement. Data hygiene providers perform a series of quality checks to ensure that information such as phone, email, and address are included and up to date, and may add additional quality improvements based on your business requirements.

The best way to get an estimate is by providing us with a sample of your list. We run initial data hygiene checks and report how many more email and phone contacts are missing or erroneous. You can also take advantage of our self-service portal or data hygiene API to create your own custom products and pricing. Accurate Append also offers subscriptions so that consistent customers get the best pricing with every list.

Every business that uses data will benefit from regular data hygiene and enhancements. This is especially true for businesses that rely on the best right-party contact information for large scale prospecting and email and phone campaigns, including the accounting firms, consulting firms, investment banking, insurance industry, financial service providers, health care providers, and the survey research industry.

Your One-Stop Shop for the Best Data

Real-time processing and tens of millions of updates each month give you the edge in your sales and marketing campaigns. We’ve developed proven partnerships to give you complete and timely results every time you run a file with us.

Location and Address Hygiene

Location targeting and geographic selects start with as little as a name and email address or phone number. Using a mix of in-house and premium data feeds, we’ll match your file to the most up-to-date records available to find the location and address data you need for successful direct mail campaigns.

Proven Data Hygiene Solutions for Sales and Marketing Data Processes

We help growing businesses make the most of their time and resources by integrating the best data from the best sources using the best in today’s technology. Our premium processing and matching algorithms provide speed, accuracy, and security to every job. It’s quality, quantified.

Self-Service, Secure Batch, API, and Custom Products

We can work with any file — including millions of records — and any format to provide the best results. Simply put, if you can send or upload your records, we can append them.